Behavior and Decision-making in Evaluating New Product Development Based on Bayes Method
This paper focuses on risk-decision of investment decision makers for new product development.A mathematical model is established for assessing the value of intelligence information based on Bayesian decision theory to explore the impact risk propensity of investment decision makers, the future market demand of the new product and the cost of intelligence information on the influencing mechanism of investment decision-making.The results help investment decision makers to understand factors and situations should be considered of new product development.Finally, the model is applied in a high-tech enterprise.The application shows that conclusion of this paper can provide the basis of decision for enterprises.
risk-decision intelligence information evaluation Bayesian decision theory new product development market demand
Yang Lei Zhao Jiuru
College of Business Administration,South China University of Technology,Guangzhou 510640
国内会议
管理科学与工程学会2014年年会暨第十二届中国管理科学与工程论坛
哈尔滨
英文
26-37
2014-09-19（万方平台首次上网日期，不代表论文的发表时间）