Wine and Metaphor: Stylistic Choices within an Institutional Framework
In the contemporary era, style is recognised as a significant feature of everyday language communication.Stylistic choices communicate meaning, attitude and emotion to an audience.This is no less true of the creative language used to talk and write about wine.Wine discourse is rich in metaphorical expressions.As a stylistic device, metaphor interfaces with figurative meaning construction mechanisms to evoke and construe images and emotions, and to elicit sensory perceptions and sensations of an aesthetic product.The language domain of wine is organised by an institutional framework reflected in the genre of wine reviews that are short, persuasive texts used by wine critics to convey their appraisal and appreciation of wine.In this paper I will consider the relationship between text structures, functions, and processes of metaphor in the genre of wine reviews given that meaning is situated in larger contexts of understanding.I present initial findings from a doctoral research project, using a cognitive linguistic theoretical and methodological framework of analysis, which examines the heuristic potential of Australian wine reviews across the cultural and linguistic borders of Australia and China.The paper concludes by highlighting the challenge of intercultural communication for wine education and business development.
wine metaphor stylistic choice institutional framework
Allison Creed
University of Southern Queensland
国内会议
重庆
英文
141-145
2014-10-16（万方平台首次上网日期，不代表论文的发表时间）