Understanding 3D Virtual World Usage with Technology Acceptance Model and Flow Theory
Since their appearance, three-dimensional (3D) virtual worlds have been widely used as a tool to create virtual learning environments, a platform for business activities, and a site for socializing.Given the unique features of this new type of Intemet-based services, classical theories are insufficient to comprehensively explain the adoption and usage of virtual worlds.This paper hence proposes a theoretical model for virtual world usage by integrating flow experience with the classic technology acceptance model.Data will be collected from Second Life, one of the most popular 3D virtual worlds in the world, to empirically test the proposed model.
3D Virtual Worlds technology acceptance model flow experience
Xiaoling Jin Zhongyun Zhou
Information Management Department,School of Management,Shanghai University Department of Management Science and Engineering,School of Economics and Management,Tongji Universit
国内会议
第十届中国不确定系统年会、第十四届中国青年信息与管理学者大会
银川
英文
314-321
2012-07-27（万方平台首次上网日期，不代表论文的发表时间）