Research on Internet Marketing Performance Evaluation

摘要：

　　Internet marketing has become the important means by which enterprise achieves its management goal, Internet marketing performance assessment has been brought to more and more enterprises” concern and attention.This paper establishes index system of Internet marketing performance evaluation, uses analytic hierarchy process to determine the weight of each level index, and establishes the fuzzy comprehensive evaluation model of Internet marketing performance; finally the case study shows that it is reasonable and credible to evaluate Internet marketing performance with analytic hierarchy process and fuzzy comprehensive evaluation.

关键词： Internet Marketing Performance Analytic Hierarchy Process Fuzzy Comprehensive Evaluation

作者: Yilei PEI Wanxin XUE Qiuyan TAO

作者单位: Department of Information Management and E-Commerce,Beijing Union University,Beijing,China Department of Management and Business Administration,Beijing Union University,Beijing,China

会议类型: 国内会议

会议名称: 第四届信息电子与计算机工程国际会议(The 4th International Conference on Information ,Electronic and Computer Science)

会议地点: 泰安

会议语种:英文

页码: 157-161

在线出版日期: 2012-11-24（万方平台首次上网日期，不代表论文的发表时间）