Brand Placement and Ethical and Legal Implications:A Comparative Review

摘要：

Introduction Brand placement has been on a meteoric rise in recent years and emerged into a $4 billion industry in films,television,and print media.Statistics show that global paid brand placement grew 37.2％ to $3.36 billion in 2006 (PQ Media,2007).Although the United States remains the largest global market for brand placement,accounting for two-thirds of spending,growth will accelerate in Asia and Europe.China was predicted to be the world”s fastest-growing brand placement market in 2007 with spending growth of 34.5％ (PQ Media,2007).

作者: Nainan Wen

作者单位: Nanyang Technological University

会议类型: 国内会议

会议名称: 2009中国传播学论坛暨第三届全球传播论坛

会议地点: 上海

会议语种:英文

页码: 425-442

在线出版日期: 2009-10-31（万方平台首次上网日期，不代表论文的发表时间）