Research on the Industrial Organization Theory and E-Commerce Market Efficiency
According to industrial organization theory development, the fundamental influence factors to the market efficiency are the market structure (Harvard school), technology (Chicago school), and transaction costs (new industrial organization theory) and so on.E-Commerce taken as the new productivity (Li Qi, 1999), it”s market efficiency is restricted or promoted by these influence too.In the E-Commerce transaction market structure, the monopolistic competition and perfect competition market structure are compatible with each other The enterprise carried on the technical innovation function is interconvertible in the two kinds of market structure.It reduced the transaction frequency, strengthens the both transaction sides information communication, cut down the asymmetrical information and so on.So compared to the traditional transaction the E-Commerce market transaction costs reduce greatly.
Industrial Organization Theory E-commerce Market Efficiency Transaction Costs
TANG Guang-hai ZENG Hui
Xi”an Jiaotong University ShaanXi Xi”an 710061 Xi”an University of Finance and Economics ShaanXi Xi”an 710061
国内会议
西安
英文
75-80
2008-07-21（万方平台首次上网日期，不代表论文的发表时间）