New Trends in Logo Design from the Change of Brand Image
Recent years,some famous brands changed their visual identity to raise their name recognition on the world market,in order to achieve their goals on capturing the domestic and foreign markets.As a core part of brand strategy,updating the corporate logo,standard color and standard typeface is the best starting point of business transformation.”Face changing” of companies is a brand evolution and the result of market competition.This research is to classify and summarize the characteristics by analyzing the change of brand image before and after,specifically,including three parts about typeface - changing the old or traditional fonts,paying more attention to font styles and more elegant combination of letters,one aspect on various colors of logos,and two points about graphic image - the dynamic ductility of graphic logo,narrative illustrations in graphic logo,aiming to provide guidance recommendations of logo design for designers or someone concerned.
brand image logo design changing new trends
Shouming CHEN
Communication Design Apartment of College of Arts Design Zhongkai University of Agriculture and Engineering,Guangzhou,China
国内会议
广州
英文
18-21
2011-11-01（万方平台首次上网日期，不代表论文的发表时间）