Study on Chinese Localization Design of the Logo Image

摘要：

　　China”s domestic brand logo design should response to the new background.China”s domestic brand need be established to counter the foreign brand,so we should design the distinctive image of the local logo.The article explores the innovation rules and trends of China”s domestic brand logo design from the following aspects: focus on the expression of ideas and content; deepen the traditional national elements of the application; enhance the graphical performance of Chinese characters; expand diversity performance tools.As technology advances and consumer aesthetic improvement,the logo design has some development and change and shows distinct image and characteristics.

关键词： Logo image Localization design Brand Trend

作者: Yuting WANG

作者单位: Henan University of Urban Construction,Pingdingshan,Henan,China,467031

会议类型: 国内会议

会议名称: International Innovation Design and Management Summit Forum in 2011 & the Second Design Academic Conference of Chinese Worldwide (IDM 2011)(2011国际创新设计与管理高峰论坛暨第二届世界华人设计学术研讨会)

会议地点: 广州

会议语种:英文

页码: 342-344

在线出版日期: 2011-11-01（万方平台首次上网日期，不代表论文的发表时间）