The Strategy for Sichuan Earthquake Region Souvenir Products Sustainable Development
After the 5.12 earthquake the local people,the earthquake region in Sichuan province is reconstructing at worm help from all of the world,seek the ways of sustainable development.Because Tourism is the pillar industry in Sichuan province so it is the focus of reconstruction,after three years later,the sightseeing part in tourism industry almost come back to the before of earthquake level,but the development of souvenir products is far lag compare with other parts in the tourism industry.This paper try to analyze some of unsustainable subjective and objective factors in the disaster area,according to these factors and the requirement of sustainable development,put forward the strategy of sustainable development from the brand,culture,creative and further explanation.
The earthquake region tourism sustainable development of tourism souvenir product nationality culture
Zequn MA Qiangling HUANG
Dept.of Fine Arts,Chengdu Textile College,Chengdu,China
国内会议
广州
英文
442-445
2011-11-01（万方平台首次上网日期，不代表论文的发表时间）