会议专题

The Influence of Chinese Traditional Auspicious Implies Patterns in the Design of Modern Graphic Logo

  Since humans began to use symbols for recording,patterns which contains different meanings as a language form appeared and have been used until now.It is a way for people to exchange feelings,information and pray.Today lots of designing of the culture activities” sign has been influenced by the Chinese auspicious patterns,which used a concise picture to show the meanings.It makes our daily life and activities have unity and order.What”s more our society becomes more traditional.Chinese auspicious patterns normally use myths legend,folk fables etc as themes; use hypostasis,implied comparison,a pun,a symbol etc.as their method; use figures,flowers,bird,animals etc as subject and create together.It shows the desire of happiness and good fortune,with strong ethnic characteristics.It is very important to investigate traditional Chinese auspicious symbols for designing modern logo.

tradition auspicious implies pattern symbolic graph

Yujuan YAO

Henan Institute of Engineering,Zhengzhou,China,450000

国内会议

International Innovation Design and Management Summit Forum in 2011 & the Second Design Academic Conference of Chinese Worldwide (IDM 2011)(2011国际创新设计与管理高峰论坛暨第二届世界华人设计学术研讨会)

广州

英文

493-495

2011-11-01(万方平台首次上网日期,不代表论文的发表时间)