The Study of Personalized Products” Design Based on Customers” Emotional Needs

摘要：

　　From the customers” minds and emotional needs” point, with the study of exists personalized design of products, this paper explains the connotation and necessary of products” personalized design, combines the case of design to conclude a set of thread and method, reveals the advantages and disadvantages of personalized design that existed in present”s consumptive market and points out the personalized decides the competition of the products and the fate of companies as well.

关键词： consumptive mind emotional needs personalized design industrial design

作者: X.Y.Bai D.C.Zhao

作者单位: College of Design Art,Lan Zhou University of Technology,GanSu,Lan Zhou 730050,China

会议类型: 国内会议

会议名称: 2011年国际工业设计暨第16届全国工业设计学术年会

会议地点: 杭州

会议语种:英文

页码: 100-103

在线出版日期: 2011-10-13（万方平台首次上网日期，不代表论文的发表时间）