Low-carbon fashion creative design and brand management

摘要：

　　At present,in the increasingly fierce competitive environment,a clothing brand if you want to cut a striking figure,you must have the design inspiration of fashion and creative,as well as more effort to transmit the unique image of brand.So that consumers feel out of the ordinary and personalized products.People”s increasing awareness of environmental protection,low carbon clothing has also been advocated,combine low carbon and creative fashion,also is the clothing market in the future the trend of the times.Low carbon fashion ideas are conform to the personality aesthetic target consumers.Through the promotion and management of the brand,their brand products stand out,and get a fixed brand customer base.

关键词： Fashion Creative Low-carbon Brand management

作者: Yan Zhang

作者单位: Changzhou Institute of Technology,Changzhou,Jiangsu,213002,China

会议类型: 国内会议

会议名称: 2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 71-74

在线出版日期: 2015-07-01（万方平台首次上网日期，不代表论文的发表时间）