Study on the cluster brand strategy of state-owned textile group development

摘要：

　　The textile industry is facing the challenge of the industrial revolution,this paper studies the influencing factors of typical state-owned textile group developing the cluster brand strategy in our country,for state-owned enterprise group breakthrough its mechanism system bottleneck and provide new ideas.First of all,using the method of qualitative and quantitative,analysis of the influencing factors of state-owned textile group develop cluster brand strategy.This paper chooses 3 dimensions,constructs a factor model of cluster brand strategy influence,and uses Amos20.0 estimate each parameter in the model.The results show that the structure of industry chain and business scope has a significant influence on the cluster brand construction,and the influence of business for the purpose of cluster brand strategy is not significant.

关键词： the state-owned textile group cluster brand strategy influencing factors model Amos20.0

作者: Hui Lu Shouzhong Hu

作者单位: Shanghai University of Engineering Science,Shanghai,201620,China

会议类型: 国内会议

会议名称: 2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 84-86

在线出版日期: 2015-07-01（万方平台首次上网日期，不代表论文的发表时间）