Study of the influence of dual distribution channel conflicts on financial performance of garment enterprises:with a mediating variable of market benefit

摘要：

　　The influence of dual distribution channel conflicts on financial performance of garment enterprises has been researched theoreticaly and empirically in this paper which will help garment enterprises to recognize channel conflicts clearly and explore the methods to evade channel conflicts pertinently.The impact of dual distribution channel conflicts on financial performance of garment enterprises has been discussed by multiple regression based on the survey data of Shanghai region.The results show that: firstly,channel contention,channel areal differences and channel perception differences have a negative effect on financial performance and channel communication has a positive effect on financial performance significantly;secondly,market benefit has a positive effect on financial performance significantly;thirdly,channel contention,channel areal differences and channel perception differences have a negative effect on market benefit and channel communication has a positive effect on market benefit significantly;fourthly,market benefit has a partial mediation effect on the influence of channel areal differences and channel communication on financial performance.Therefore,channel areal differences and channel communication are two major aspects among the dual distribution channel conflicts which may have influences on financial benefit of garment enterprises,and clothing company should lay emphasis on the settling of these two matters.

关键词： Dual Distribution Channel Conflicts Financial Performance Garment Enterprises Empirical Analysis

作者: Yanzai Yue Hongjian Qu

作者单位: Shanghai University of Engineering Science,Shanghai,201620,China

会议类型: 国内会议

会议名称: 2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 87-94

在线出版日期: 2015-07-01（万方平台首次上网日期，不代表论文的发表时间）