Research on precision marketing segmentation model based on mining the ”consumer map”

摘要：

　　Building database of ”the consumer map” based on the theory of 4c,and mining the database to make the consumer segment,then build the precision marketing segmentations model.Through the marketing data of three guns proved that the precision marketing segmentations model based on the data mining of the ”consumer map” can reconstruct the demands of consumers and precisely position the consumer groups in the era of big data.

关键词： big data consumer map consumer segmentation data mining Precision

作者: Hai Liu Shouzhong Hu

作者单位: Shanghai University of Engineering Science,Shanghai,201620,China

会议类型: 国内会议

会议名称: 2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 102-104

在线出版日期: 2015-07-01（万方平台首次上网日期，不代表论文的发表时间）