Analysis of factors influenced post-90s generation”s purchase options of menswear

摘要：

　　With the post-90s is gradually becoming the mainstay of today”s society,the consumer groups occupy a large proportion of the men”s market,and their purchase options of menswear will be infected by the style,color,fabric,brands,services,shops and many other factors.Now many companies did not distinguish the different effects of various factors,showing blindness,fuzziness,and spent too much money and time,but could not gain the desired effect.This article,through literature review,expert consultation,field investigation and questionnaire survey,explores the different influence of purchase options factors,so as to provide clear and active guidance for clothing business”s marketing strategyas well as marketing implementation.

关键词： post-90s consumer menswear purchase options

作者: Jingjing Nie Jing Zhou

作者单位: Shanghai University of Engineering Science,Shanghai,201620,China

会议类型: 国内会议

会议名称: 2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 109-112

在线出版日期: 2015-07-01（万方平台首次上网日期，不代表论文的发表时间）