期刊纸质版与pad版传播效果的实证比较研究
Based on the case study of GQ and other fashion magazines, through text analysis, control experiments, in-depth interviews and other research methods, the authors analyzed the differences and connections between the Journal APP of iPad and print edition of magazines, discussed the approaches towards operation of new media, offered the tendency of mobile device platform development for China”s periodical publications and the stance that the print edition of periodical publication being alive still, and concluded that Journal APP of iPad and printed version of interdependence can be mutually beneficial and achieve a win-win state.
期刊纸质版 平板电脑 传播效果 实证分析
张聪 孙一丹 李仲轲
北京印刷学院新闻出版学院
国内会议
2014联合国教科文组织-联合国文明联盟全球媒介信息素养与跨文化对话大会
北京
中文
264-273
2014-09-01（万方平台首次上网日期，不代表论文的发表时间）