考虑服务退出因素的创新扩散研究
Based on the characteristics of diffusion of new services,this study considers the attrition into the traditional Bass model,and compares it with the new model of diffusion with the factor of attrition.The analysis concluded that traditional Bass model will underestimate the coefficient of imitation and market potential,and will overestimate the coefficient of innovation.The study also conducted empirical analysis by using the data from China mobile,Tencent QQ,and Blog registration data.The empirical results support the conclusion.Finally,this paper discussed managerial implications of the new model of services diffusion.
企业经济 运营管理 服务创新 信息扩散
王炼 叶乃沂
西南交通大学经济管理学院
国内会议
武汉
中文
1-9
2014-07-12（万方平台首次上网日期，不代表论文的发表时间）