Research on Reverse Logistics Management Mode Based on the Theory of Traditional Chinese Medicine Five Elements: Study on Economic Benefit

摘要：

　　Based on illustrating the relationship between TCM Five-Elements System and the objectives of the enterprise benefit system,the essay aims to interpret the consequences of the enterprises medicine reverse logistics management system due to lack of target economic from the perspective of the reinforce of the five elements.Besides,the Five Elements Balance Theory is explored to discuss how to enhance economic benefits of the drug supply chain enterprises,reduce excessive intervention in the market and increase the safety of drugs in the logistics environment in order to balance the objectives system of corporate and to promote society reverse logistics management efficiently.

关键词： TCM Five Elements Theory Medicine Reverse Logistics Management by Objectives Economic Benefit

作者: Cheng Xiao Zhang Yun Guan Cuilin

作者单位: School of Management, Hubei University of Traditional Chinese Medicine,Wuhan 430065

会议类型: 国内会议

会议名称: 2014年中国市场营销国际学术年会

会议地点: 武汉

会议语种:英文

页码: 1-7

在线出版日期: 2014-07-12（万方平台首次上网日期，不代表论文的发表时间）