A Research on the Credit System Construction of Tourism E-marketing
With the rapid development of internet technology and tourism E-marketing,problems of credit deficiency and having no perfect credit system are increasingly apparent,and seriously hamper the sustainable development of the industry.It’s extremely important to explore tourism e-marketing problems and how to build industry credit system.First,this paper analyzes the nature and development status of China”s tourism e-marketing industry,and reveals the industry”s credit problems and credit construction,then builds China”s tourism e-marketing credit system on the base of Wu Three-dimensional Credit,including one-dimensional credit culture system of integrity,two-dimensional credit supervision system of complianceand three-dimensional credit trading system of performance,comprehensively managetourism e-marketing credit legislation,credit transactions,credit supervision,credit services and credit culture and education,next analyzes the relationship among the series of sub-systems,finally thinkshow to build tourism e-marketing credit system with industry characteristics,in order to provides perfect credit support system for the healthy development of China”s tourisme-marketing.
Tourism E-marketing Credit System Credit Culture
Chen Tingting
Zhongnan University of Economics and Law
国内会议
武汉
英文
1-12
2014-07-12（万方平台首次上网日期，不代表论文的发表时间）