HOW DOES PRODUCT DEVELOPMENT EXPERIENCE AND TECHNOLOGICAL CAPABILITY AFFECT R&D SOURCING MODE?

摘要：

　　We explore how a firm’s product development experience and technological capability affect its R&D sourcing mode.We argue and find that breadth search,characterized by recombination knowledge development experience,is associated with greater use of external R&D mode.In contrast,depth search,characterized by specialized knowledge development experience,is associated with greater use of internal R&D mode.However,technological capability weakens a firm’s reliance on external R&D when the firm engages in breadth search.Our findings contribute to the growing literature on knowledge governance using the knowledge-based view of the firm.

关键词： knowledge-based view knowledge governance product development experience R&D sourcing mode technological capability

作者: TANG WANG DIRK LIBAERS HAEMIN DENNIS PARK

作者单位: Entrepreneurship and Innovation School of Business and Economics Michigan Technological University 1 Entrepreneurship and Innovation Henry W. Bloch School of Management University of Missouri, Kansas C Management Bennett S. LeBow College of Business Drexel University 3141 Chestnut Street, Philadelphia

会议类型: 国内会议

会议名称: 2014年中国市场营销国际学术年会

会议地点: 武汉

会议语种:英文

页码: 1-34

在线出版日期: 2014-07-12（万方平台首次上网日期，不代表论文的发表时间）