会议专题

Technological capabilities, marketing capabilities and innovation ambidexterity

  Linkingthe literatures of resource based view and ambidexterity,we construct an integrative framework of technological capabilities,marketing capabilities,innovation ambidexterity and organizational performance.Using data from a sample of 190 Chinese hospitals,we find that both technological capabilities and marketingcapabilities have an inverse U-shape relationship with innovation ambidexterity.And these two kinds of capabilities are complementary with each other and the combined capabilities are positively related with innovation ambidexterity.We also find that innovation ambidexterity can enhance organizational performance.This study deepens our understanding of resource based view by investigating the roles of technological and marketing capabilities on innovation ambidexterity.And it also contributes to the literatures of ambidexterity by identifying new antecedents and combining two dimensions of innovation ambidexterity.

technological capabilities marketing capabilities innovation ambidexterity

JinjuanZang

College of Business City University of Hong Kong Kowloon, Hong Kong

国内会议

2014年中国市场营销国际学术年会

武汉

英文

1-34

2014-07-12(万方平台首次上网日期,不代表论文的发表时间)