How Price Information from Different Online Sources Influence Consumers’ Intention to Buy: the Role of Choice Goals?
The growth of the internet has created not only an online environment where individuals canselect from a large range of offerings for a purchase instantaneously,but also a social mediaenvironment where consumers can communicate and share information on products andprices.Understandably,price information from sellers” websites is likely to be perceived asbeing more accurate and systematic.Therefore,if the goal of maximizing the accuracy of adecision is what drives the search for price information online,one might expect thatconsumers consistently use organic search to obtain price information.
Qing Wang Tamara Ansons Elisa Montaguti
University of Warwick
国内会议
武汉
英文
1-16
2014-07-12（万方平台首次上网日期，不代表论文的发表时间）