Promoting innovation diffusion in the Base of the Pyramid markets:A case study on China’s solar thermal industry

摘要：

　　This paper examines how to promote successful innovation diffusion in the Base of the Pyramid (BoP) markets.Building on the case study of five solar thermal companies and one association,this paper uncovers three sets of activities as critical to enhance innovation diffusion in the BoP markets:redefining appropriate technology,building local supply system,and building delivery mechanism.The paper presents a model ofinnovation diffusion contextualized to the BOP setting,and the findings put forward a comprehensive perspective that goes beyond the mere emphasis on new product characteristics and delivery platform for innovation diffusion.

作者: Zhou Jianghua Xing Xiaoqiang Li Jizhen Tong Yunhuan

会议类型: 国内会议

会议名称: 第三届中国企业管理创新案例研究前沿论坛

会议地点: 北京

会议语种:英文

页码: 437-465

在线出版日期: 2013-10-01（万方平台首次上网日期，不代表论文的发表时间）