Impact of Social Exclusion on Money Earning and Money Spending Decisions

摘要：

　　Social exclusion is a wide spread phenomenon in our daily life and can exert great impact on people”s cognition and behavior.There exist various studies exploring the impact of social exclusion on people”s social behaviors and so on,but only few care about people”s money related decisions.Here in our study,we propose and test the idea that social exclusion can increase people”s preference for high salary part-time jobs and high-end products.

关键词： social exclusion part-time job high-end product

作者: Wang Ziwei Tu Ping

作者单位: Guanghua School of Management,Peking University,Beijing,China

会议类型: 国内会议

会议名称: 2013年JMS第十届中国营销科学学术年会暨博士生论坛

会议地点: 北京

会议语种:英文

页码: 1-8

在线出版日期: 2013-08-16（万方平台首次上网日期，不代表论文的发表时间）