The Effect of Mortality Salience of a Loved One (MSLO) on the Desire for Money

摘要：

　　Unlike mortality salience of self (MSS) which increases the desire for money,mortality salience of a loved one (MSLO) was found having no impact on the desire.However,this effect of MSLO can be moderated by social support an individual gets from others were the loved one to die.Specifically,it has shown that lower social support from others can predict MSLO individual’s stronger desire for money

关键词： Mortality salience Money appeal Psychology of money

作者: Yanan Wang

作者单位: Bishop”s University,Canada

会议类型: 国内会议

会议名称: 2013年JMS第十届中国营销科学学术年会暨博士生论坛

会议地点: 北京

会议语种:英文

页码: 1-17

在线出版日期: 2013-08-16（万方平台首次上网日期，不代表论文的发表时间）