The analyze of increasing China network media”s international communication impact
Network media”s Peer to Peer teclmology leads directly to the dissemination ideas ”decentralized” and ”disembedding mechanism”, which provides a more open and free information service platform for all countries” cultural soft power transmission.At present, in the global Internet information pattern, China has initially established its own sound channels and formed ”6 +3” foreign broadcast pattern.However, due to the short development time of foreign news sites, and the publicity strategy of Chinese style, which makes the credibility and influence of the external medium limited, this paper proposes to balance the proportion of domestic and international news, to establish the objective news discourse system, to make it close to an international audience of language and cultural characteristics as well as to strengthen international cooperation, in order to improve the English news sites” capabilities of external communication.
China network media external communication soft power impact
Wang Ailing Hong Xiaonan
School of Humanities and Social Sciences,Dalian University of Technology,P.R.China,116024
国内会议
济南
英文
757-762
2012-10-12（万方平台首次上网日期，不代表论文的发表时间）