The Researches on Decisive Factors of Educational Influence --Multi-case Study Based on Marketing Theory

摘要：

　　In this paper, first we establish a theoretical model from the perspective of the audience to universities and educational institutions.Second, through field research and depth interview on Tianjin university, Tongji university and ember education institutions, we have found the decisive factors of educational influence.Finally, we put forward suggestions based on marketing theory to expand educational influence.

关键词： educational influence marketing theory multi-case study

作者: ZHANG Huiying YANG Lin

作者单位: School of Management,Tianjin University,P.R.China,300071

会议类型: 国内会议

会议名称: 第二届(2012)国际软实力学术研讨会

会议地点: 济南

会议语种:英文

页码: 849-857

在线出版日期: 2012-10-12（万方平台首次上网日期，不代表论文的发表时间）