The innovative marketing strategies of micro-enterprises
In recent years, micro-enterprises as a proportion of the largest groups in the enterprise, its rapid development has caused widespread concern in the industry.Micro-enterprises have certain advantages in the development of conditions, but also there are some problems.This article is mainly is to explore the marketing strategy of innovation in micro-enterprises, first described the concept of micro-enterprises, followed by discussion of the significance as well as the advantages and disadvantages of micro-enterprise development, and thus explore new and innovative marketing strategies of micro-enterprises.
Micro-enterprises Development Marketing strategy Innovation
Guo peng Ke huimei
School of economics and management,Tianjin University of Science & Technology,Tianjin,P.R.China,300222
国内会议
济南
英文
889-893
2012-10-12（万方平台首次上网日期，不代表论文的发表时间）