International Competition Strategy Analysis of Shandong Cultural Industry”s Soft Power
Shandong has exceptionally large potential in culture resources, which laid a solid foundation of the promotion of Shandong cultural industry soft power.Facing the increasing process of economy globalization and heated competition, this paper is following this clue: begin with promoting Shandong cultural industry soft power, analyze the cause of some obstacles, propose some international competition strategy to increase the soft power and make Shandong cultural industry succeed in the international market.
Cultural industry Competition advantage Soft power Competition strategy
WANG Hong
School of Economics, University of Jinan, Jinan, China, 250022
国内会议
济南
英文
490-494
2012-10-12（万方平台首次上网日期，不代表论文的发表时间）