Experience Economy under the concept of enhancing the value of consumer products on exhibition
Experience Economy concern is how to meet the spiritual needs of the users to realize the value-added products and services.Experience Economy concept for the exhibition services industry,has brought new business ideas,and to some extent in changing the participants of Exhibition consumption patterns and service requirements.Exhibition product is designed to understand and absorb the experience of the economic content and features of the exhibition for consumers to create a unique attraction of the value of the consumer experience.
Experience Economy Exhibition products consumption value
CAI Mei-Liang
School of Tourism Management,Hunan University of Commerce,Changsha 410205
国内会议
上海
英文
694-700
2008-12-01（万方平台首次上网日期，不代表论文的发表时间）