Integrating Quality Agriculture and Service Science through Information Technology
Because of the global climate transition, the issue of food security became worth noticing. The Economist in 2008 draw an analogy between food crisis and “silent tsunami” which raise the significance of the food crisis. In Taiwan, government treats this problem as “national policy.” Therefore, to upgrade the quality agriculture and innovation on service science is the major task. Quality agriculture was one of the six emerging industries promoted by government in recent years. It not only elevates GDP, but also provide secure and toxic-free product, research, development and innovation of technology. The service innovation leads to new concepts and techniques, while the on-line service model of Web and Internet also creates new connection for services in information technology. This research based on four dimensions of service innovation introduced by Hertog (2000). We conduct a case study on a peanut production-marketing group to analyze how information technology may assist quality agriculture to move toward service innovation of service technology. Our main findings are as follow. First, through implementation of information technology and traceability system, the producer of agriculture may be involved in the service innovation model to increase sold-quantity of agricultural-related service products. Second, the producer would integrate service innovation model based on product characteristics in the traceability system to elevate the capacity of agriculture.
Quality Agriculture Traceability system Service Innovation Case Study
Chi-Ming Li Shu-Chun Ho
Kaohsiung Normal University,Kaohsiung 80201
国内会议
南京
英文
1-10
2011-09-01（万方平台首次上网日期，不代表论文的发表时间）