Global Communication:Ethics, Culture, and Identity
Globalization has been defined as the ”worldwide diffusion of practices, expansion of relations across continents, organization of social life on a global scale, and growth of a shared global consciousness” (Lechner, 2007). Global communication is: a) the communication that promotes shared global consciousness, b) the communication about globalization — such as anti-globalization rhetoric, and c) communication that is the effect of globalization— such as the hybrid reality that is an integration of global influences with local practices which Robertson (1994) calls glocalization. Global communication may take the form of consumer products, news and entertainment media, diplomatic communication, economic and business practices, and Internet communication. We trace its impact by following patterns of the diffusion of technology, media, products and practices.
Deirdre D. Johnston
Department of Communication, Hope College
国内会议
上海
英文
255-270
2007-10-18(万方平台首次上网日期,不代表论文的发表时间)