会议专题

Global Communication:Ethics, Culture, and Identity

Globalization has been defined as the ”worldwide diffusion of practices, expansion of relations across continents, organization of social life on a global scale, and growth of a shared global consciousness” (Lechner, 2007). Global communication is: a) the communication that promotes shared global consciousness, b) the communication about globalization — such as anti-globalization rhetoric, and c) communication that is the effect of globalization— such as the hybrid reality that is an integration of global influences with local practices which Robertson (1994) calls glocalization. Global communication may take the form of consumer products, news and entertainment media, diplomatic communication, economic and business practices, and Internet communication. We trace its impact by following patterns of the diffusion of technology, media, products and practices.

Deirdre D. Johnston

Department of Communication, Hope College

国内会议

全球传播与发展国际学术论坛

上海

英文

255-270

2007-10-18(万方平台首次上网日期,不代表论文的发表时间)