Big Food: Advertisement, Globalism,and ”American Cuisine” in Japan
American fast food franchises restaurants and stand-alone American themed restaurants have expanded in Japan. This expansion has not been linear, but rather has been characterized by false starts, great successes, comical failures, and slow but steady progress. Those that have succeeded in becoming global companies have done so because of a variety of factors, all of which result from their understanding of cultural expectations and preferences of Japanese consumers.
Kathryn Lee Seidel Fulbright
University of Central Florida (USA), Tsuda College (Tokyo)
国内会议
上海
英文
357-369
2007-10-18（万方平台首次上网日期，不代表论文的发表时间）