Do consumers really care about companies to be social responsible? Evidence from China

摘要：

According to “whether the product of a company contacts with the consumers directly or not”, we divide all listed companies of Chinese transportation equipment manufacturing industry into two kinds. Then we calculate corporate social responsibility（CSR） score by using content analysis method to evaluate corporate annual report. We find out companies, whose products have a direct contact with consumers, tend to perform more social responsibility. When we use ROA to evaluate corporate financial performance and regress ROA on CSR score and other control variables, we find that the companies mentioned above have relatively remarkable better financial performance. After decomposing ROA by sales revenue, further test proved that CSR influences CFP positively by increasing sales revenue of a company. It ultimately prove that consumers do care about companies to be social responsible.

关键词： consumer, corporate social responsibility, corporate financial performance, correlation, demonstration effect

作者: Dan Wang Qingnan Li

作者单位: School of Business, Jilin University Institute of Technology and Innovation Management ,National ChengchiUniversity

会议类型: 国内会议

会议名称: 第三届国际投资论坛——中国跨国公司的成长与培育：理论、环境与模式会议

会议地点: 北京

会议语种:英文

页码: 318-330

在线出版日期: 2012-06-03（万方平台首次上网日期，不代表论文的发表时间）