Practice of Data Mining in Modern Banking

摘要：

　　With increasingly intensified competitions in Modern Banking, the Modern Commercial Banks haveto adopt new technologies to satisfiy the gradually personalized needs of the customers, so as to attract moreclients. In order to identify and understand the needs, to win customers” recognition, to improve their own com-petitiveness, the modern banks have to establish a system based on data mining, which will be an inevitablechoice. This paper introduces the concept of Data Mining；analyses the applications of this tequenique in thebanking manegement；and at last, summerizes the function of it.

关键词： Data Mining Commercial Bank Appilication Function

作者: Rui LI Xiang KONG

作者单位: Dept. of Technology of Education, College of Engineering Honghe University Mengzi, Yunnan, China 661 Dept. of Technology of Education, College of EngineeringHonghe UniversityMengzi, Yunnan, China 66110

会议类型: 国内会议

会议名称: 2011年亚太青年通信学术会议(APYCC2011)

会议地点: 杭州

会议语种:英文

页码: 310-313

在线出版日期: 2011-08-07（万方平台首次上网日期，不代表论文的发表时间）