服务创新顾问案中所采用的顾问方法整理与评估
Many consulting fu-ms and research institutions have started providing consultancy services for service innovations. However，academic research has not kept pace with rapidly changing developments in consulting businesses. This study evaluated all known methods currently used in service innovation consulting，and analyzed the actual practices of service innovation consulting to clarify trends in service innovation. Methods are evaluated by their strategy orientation and divergence orientation，and then classified according to a proposed general service innovation consulting framework. The findings of this study indicate that the current focus of service innovation consulting is: customer needs discovery. However，an integrated service innovation methodology wavering customer needs discovery，market discovery，idea generation，strategy formulation，service engineering，and simulation/pilot is urgently needed.
服务创新 咨询服务 客户需求 市场分析 策略选择
林俊毅 曹承礎
IBM全球商务服务事业部策略与变革服务,台湾,台北,105 台湾大学 管理学院,台湾,台北,10617
国内会议
北京
中文
64-71
2009-05-14（万方平台首次上网日期，不代表论文的发表时间）