Development Stage and Monetization Model of Micro-blog in China

摘要：

Micro-blog websites are increasingly attracting the attention of academic and industry researchers. Its market value has been widely concerned and the exploration of its monetization model has entered a substantial stage. In this paper, we describe the history of Micro-blog and propose a comprehensive classification. We then discuss key characteristics based on existing websites mainly in China. A monetization model is concluded according to different features of micro-blog and the Hype Cycle theory1. The paper can be used for future academic research or making strategies for Micro-blog website practitioners.

关键词： micro-blog monetization model

作者: Tiansheng XU Liu SUN Yiping YANG Jun ZHANG

作者单位: Information Institute Capital University of Economics and Business, CUEB Beijing, China

会议类型: 国际会议

会议名称: 2010 International Conference on Software and Computing Technology(2010年软件与计算机技术国际会议 ICSCT 2010)

会议地点: 昆明

会议语种:英文

页码: 374-378

在线出版日期: 2010-10-17（万方平台首次上网日期，不代表论文的发表时间）