A Study on the Qualitative Simulation of Consumer Behavior under the Environment of Electronic Commerce

摘要：

The paper focuses on the qualitative simulation of consumer behavior under the environment of electronic commerce. The foundation of the qualitative simulation system is c onsumer attitude theory,consumer psychology, sociology and economics, and the system is oriented to how consumer behavioral intention has been formed. According to consumer behavior characteristics, the qualitative simulation system has been designed based on qualitative simulation and qualitative process theory. The system mainly consists of three modules: consumer perceived utility, consumer attitude and consumer intention module. By Visual Basic, the system function of qualitative simulation in the competitive markets has been fulfilled in the paper.

关键词： Electronic commerce Qualitative simulation Consumer behavior E xpert knowledge base

作者: Meilian Liu

作者单位: Management College, Guilin University of Electronics and Technology, Guilin 541004, P.R. China

会议类型: 国际会议

会议名称: The 2007 International Conference on Intelligent Systems and Knowledge Engineering(第二届智能系统与知识工程国际会议)

会议地点: 成都

会议语种:英文

页码: 291-298

在线出版日期: 2007-10-15（万方平台首次上网日期，不代表论文的发表时间）