A Study of the Growth Strategy of Disposition Extension from E. LAND

摘要：

Nowadays, brand is the core of promotion. Every brand has its own core value-specific position. However, the bottlenecks are inevitable when exploring the market. The wise market developer will solve the problem through a particular way-the disposition extension. The disposition extension is not only the tactic solution of a brandy enterprise for nonce market management, but also the strategic conception of its future growth. In this paper, the successful application of disposition extension in the appeal industry was explained by analyzing a case of E. LAND. Hopefully it will inspire the brand schemers.

关键词： Disposition extension E. LAND brand Brand individuality

作者: Gu Zhao-hui

作者单位: College of Appeal and Artistic Design, Xian Polytechnic University No. 19 Jinhua Road, Xian, Shanxi, P. R. China

会议类型: 国际会议

会议名称: 第六届中国国际丝绸会议暨第二届国际纺织高层论坛(The 6th China International Silk Conference and The 2nd International Textile Forum)

会议地点: 苏州

会议语种:英文

页码: 425-428

在线出版日期: 2007-09-13（万方平台首次上网日期，不代表论文的发表时间）