Research on Cultural Management of Modern Chinese Garment Enterprises
The culture in garment enterprises refers to the specific culture which is formed during the process of production and operation. Modern Chinese garment enterprises demand urgently for a systematic and perfect corporate culture. Corporate culture contains five parts including environment, values, heroic figures, ceremony and network of the culture. These five parts play an essential role in the cultural construction of garment enterprises.
garment enterprises corporate culture brand management
Zhao-Qing Li
Shanghai Theatre Academy, Shanghai, 200040, China
国内会议
上海
英文
14-18
2012-07-18（万方平台首次上网日期，不代表论文的发表时间）