Research on the Supply Side Reform of Government New Media Policy from the Perspective of Gain in China
Most studies explore government new media based on the government and public perspective.For the government perspective,it mainly studies the determinants,specific behaviors,policies and using effects; several researches focusing on the impact of government new media usage on government trust has been done from the public perspective.However,previous researches have rarely studied the promotion of sense of gain in the light of policy supply.Therefore,based on the enhancing the sense of gain,this paper firstly analyzes the network and new media policies introduced by Chinese government from 2016 to 2017,reveals the current situation of policies and the existing problems of policy supply in combination with the questionnaire analysis of public sense of gain; secondly,it clarifies the causes of policy supply problem; finally,proceeding from the cause of problems and the goal of sense of gain promotion,the paper discusses the policy supply adjustment of government new media and gives specific adjustment proposals in terms of supply content,supply mode and supply quality so as to promote the harmonious development of policy supply adjustment and the promotion of public sense of gain.
Government new media Policy supply Reform Gain
ZHU Xiao-ning SU Yang
School of Political Science and Public Administration,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731
国际会议
加纳
英文
546-552
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）