Session 7.9: Transforming Green Market - Supply Chain New Visitors? Small European Companies Entering the Chinese Sustainable Building Market
The market for sustainable buildings in China is steadily growing.Also small and mediumsized European companies are able to internationalise and enter this market.Internationalisation is often initiated through participation in or even initiation of building projects.In particular Swedish building companies have a potential competitive advantage in the booming market for sustainable building,energy efficiency and energy renovation.The main aim is to study how cultural aspect influence in a selected energy efficiency building project involving Swedish and Chinese partners.The framework of understanding draws on small international business,supply chain and organization theory but focus especially on organizational culture.The method rely on two case studies of Chinese sustainable building projects where a small Swedish consultancy company participate.Interviews was carried out with representatives from Swedish and Chinese companies active in two Chinese projects.One project is selected to study it is a green hotel project.Both projects obtains an EU green building certificate.The projects follow each other in time and can be seen as steps towards a niche for the Swedish company in China.Thus transforming them from visitors to permanent contributors to sustainable buildings in China.The results in particular highlight that cultural differences in the Chinese supply chain of companies are more important than national distinctions Sweden-China.The cultural pattern is thus more of a multiple configuration than a dual culture.Nation,region,company and sector cultures interact and certain culturally based interpretations by the participants serves to confirm existing understanding of sustainable building projects.Small companies in particular are dependent of their cultural resources due to limited other resources.Through their network opportunities and dependencies they continually have to decide and act upon situational judgment informed by their cultures.
energy efficiency china culture
Christian KOCH LI Haixi ZHAO Yimin Anders LUTTEMAN
Chalmers University of Technology,Sweden
国际会议
2017世界可持续建筑环境大会(the World Sustainable Built Environment Conference)
香港
英文
1643-1648
2017-06-05（万方平台首次上网日期，不代表论文的发表时间）