会议专题

Research on Chinas garment industry e-commerce development prospects

  Since Chinas garment industry began to participate in e-commerce, except the financial crisis effect in 2009, the number of online clothing e-commerce and the scale of online continue to maintain double-digit growth every year.E-commerce concept is less than 10 years, but the practice and research of e-commerce rapidly spread from developed countries to developing countries.The current e-commerce throughout the world is still in its infancy.Clothing industry is a special industry, to buy clothes are through sensory cognitive, trying on clothes.So carrying out the electronic commerce in garment industry needs specialized technical support and the development of a more professional software.The most difficult problem is how to let the customer without any sensory cognitive rest assured to buy clothes on this site.E-commerce is to solve such problems continuously to attract customers to buy the product.Therefore, research of garment industry e-commerce has great significance.

e-commerce clothing industry customer development prospects

Jie Ren

Jinzhong College, Jinzhong, Shanxi, 030600,China

国际会议

2014 Annual Shanghai Graduate Student Academic Innovation Forum of Fashion and Textile,The 8th International Innovation Forum of Textile & Clothing(2014上海纺织服装创意创新研究生学术论坛暨第八届纺织服装创新国际论坛)

上海

英文

66-67

2014-07-11(万方平台首次上网日期,不代表论文的发表时间)