Psychological Strategy of Business Marketing in Big Data

摘要：

　　The advent of big data triggers the marketing revolution in current.This thesis focuses the importance of psychological strategy in business marketing in the era of big data.In accordance with the principle of psychology as well as the marketing, it illustrates the concrete psychological strategy on marketing product, broker demand and customer perception so as to promote the product sales.

关键词： Big data Business marketing Psychological strategy Research

作者: XIE Shaoan

作者单位: School of International Business and Economics, Wuhan Textile University, China, 430077

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 28-31

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）