Dynamic Pricing Research Based on Customers Strategic Behavior

摘要：

　　The traditional dynamic pricing theory hypotheses consumers are short-sighted.In reality, consumers will respond to corporate pricing strategy naturally and choose the optimal time to buy.This paper assumes that the seller has only one discount point at time T before which the price is high and after which is low.Customers arrival conforms to uniform distribution, and the arrival is independent of the pricing policy and the inventory level in the store.The customer is divided into strategic customer and nonstrategic customer.Nonstrategic customer will choose to buy when the reservation price is higher than the current price.Strategic customer needs to judge and weigh buying now or waiting for next period.The seller make pricing policy base on the customers behavior.And give the price of two periods.According to the solving process, we analyze the influence factors on the profit, and judge the influence is positive or not.

关键词： dynamic pricing customers strategic behavior revenue management optimal time

作者: Dongsheng Xu Li Zhou

作者单位: School of Information,Beijing Wuzi University,Beijing 101149,China

会议类型: 国际会议

会议名称: 2013 International Conference on Business Analytics and Management Science (2013商务分析与管理科学国际会议)

会议地点: 北京

会议语种:英文

页码: 135-141

在线出版日期: 2013-11-23（万方平台首次上网日期，不代表论文的发表时间）