An Empirical Study on the Effects of Information Content on Network Public Sentiment in the Process of Public Policy in China
At present, Chinese Intemet development and political reforms are moving forward.Network participation can promote Chinese governments scientific and democratic decision-making.In the process of public policy, network public sentiment shows certain patterns.This paper explores evolution patterns of network public sentiment caused by different information content in the process of food safety policy, which takes Milk Power Event as an example.Based on OCC emotion cognition mode, it analyzes 50347 commentaries and 50 pieces of information with methods of content analysis and variance analysis, which aims to investigate network public sentiment evolution model at different stages of public policy process.The value of negative sentiments at outbreak of problems is obviously higher than the value at forming and improving policies.For different types of information, the value of network public sentiments of official response and policy response is higher than the value of problem disclosure, social commentaries and department response.Therefore, in the process of public policy execution, the government should respond the public events timely, broaden information communication channel to meet public demands and strengthen the supervision and control of policy execution to guide the direction of network public sentiments.
Public policy Public sentiment Network politics Information content
ZHANG Hui-ping LIANG Xin
School of Political Science and Public Administration,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731
国际会议
2013 International Conference on Public Administration (9th)(2013年第九届公共管理国际会议)
南非
英文
549-555
2013-10-31（万方平台首次上网日期，不代表论文的发表时间）