Citizen Participation and City Branding: A Comparative Case Study of Xiamen (China) and Nashville (USA)
Following a literature review of the literature about city branding the paper compares the process used to develop the branding of Xiamen to the process used for branding Nashville. The paper highlights the fact that in the Chinese case trust and security have been sough, initially, as a strategy to effect the performance of the local authority when it comes to quality of life. Only after the first signs of success the effort was broaden to effect economic development. In comparison the Nashville experience illustrates how governance and networking among civic and commercial entities outside government affects the setting of goals and priorities by the local authority. In both cases different modes of citizen participation evolve as the key for describing, explaining and understanding of the respective city branding. The paper concludes with a discussion of the extent that citizen participation influences goodwill and trust towards local branding efforts.
Citizen participation City branding
Arie Halachmi MENG Hua
School of Government, Tennessee State University, Nashville, USA, 37203 Institute of Public Policy, Xiamen University, Xiamen, PR. China, 361005
国际会议
2012 International Conference on Public Administration(8th)(2012年公共管理国际会议 ICPA)
印度海德拉巴
英文
463-477
2012-10-25(万方平台首次上网日期,不代表论文的发表时间)