Study on Public Crisis and Media Relations Management

摘要：

Under the new media ecological environment, public crisis management is an important factor to affect the countrys comprehensive national strength. With the advances in information technology, Media Transmission of Public Crisis has become a key factor in the success or failure of the public crisis management. On the basis of the study on literature, by the analysis of Public crisis management and media relations management current situation, the paper sums up the reasons for the failure of the media relations management in public crisis. On the basis of predecessors theories and experiences, from the principles of media relations management, mode of transmission, and organizational structure, the paper puts forward some countermeasures and suggestions to achieve efficient government media relations management and positive interaction with the media, which provides reference to the Public Crisis Management.

关键词： Public crisis Media Media strategy Media relations management

作者: MA Xiao-yan WANG Kun YAN Ting

作者单位: School of Management, Shandong Jiaotong University, P.R. China, 250023 School of Political Science and Public Administration, Shandong University, P.R. China, 250100

会议类型: 国际会议

会议名称: 2012 International Conference on Public Administration(8th)(2012年公共管理国际会议 ICPA)

会议地点: 印度海德拉巴

会议语种:英文

页码: 546-551

在线出版日期: 2012-10-25（万方平台首次上网日期，不代表论文的发表时间）