Will Customer Satisfaction Lead into Library -Multifunctional Services in Libraries on the Promote New Thinking

摘要：

Analysis of a product, service, increasing homogenization of new competition, library implementation experience marketing the significance and means. The experience of consumption and experiential marketing connotations.

关键词： CS readers of customer satisfaction strategy experience marketing service recovery

作者: XIA Wei

作者单位: Shandong Institute Library, Shandong, Yantai, P.R.China, 264005

会议类型: 国际会议

会议名称: The 3rd International Institute of Statistics & Management Engineering Symposium(2010 国际统计与管理工程研讨会 IISMES)

会议地点: 威海

会议语种:英文

页码: 308-311

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）